Why landing pages are best part of marketing?
A landing page is any web page that a visitor can arrive at or land on your website which builds for one single conversion objectives. It’s a page within your website built with actionable to facilities the completion of that objective. The main reason for landing pages is to limit the options for your visitors, help them guide them towards your conversion goal.
Types of landing pages:
Click through landing pages: Here the goal of persuading the visitors to click through to another page. When it’s the time for visitors to make a purchasing decision as there will detail to warm up the visitors by an ad which doesn’t provide sufficient information for the visitor to make an informed decision. This is where the click through page comes into the destination page is typically the shopping cart or registration page so if there will much higher chance of conversion passed through the details of the landing pages.
Lead Generation landing Pages: These are used to capture data such as name and email address. The main of this page is to collect the information and connect with the user at a subsequent time and in return even too will be submitting your personal data. Few examples of landing page lead generation are listed below:
- Consultation for professional services
- Free trail
- Direct mail
- Notifications of future products
Relationship building: The main purpose is to warm leads through a sales funnel directly on your site.
know more here: Importance of High Performing Landing Pages
Click through landing page is more advanced technique which nurtures the visitors directly on your site and converting them to sales path which builds good relationships with the potential visitors.
Benefits of landing pages:
• Increases Conversion
• Supports your business goals
• Improves paid search campaigns
• Generates data and insights
• Increases Credibility
• Landing pages can grow your email list
• Improves brand awareness
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